Blake's flipbooks let viewers transition from the whole of a portrait to the individual barcodes that encompass it. A quick scan reveals UPC numbers that connect to products related to the portrait. Scan a bit of Marilyn Monroe's nose and you'll find the UPC for a DVD of her 1952 Don't Bother to Knock. The UPC codes work right on Google search as an example of e-consciousness reminding us that our memory might just be made by all that is bought and sold. With this additional option, Blake suggests that cultural icons aren't only established by a common ability to remember a face and a body of work; actually, Blake argues that icons only last if they can live on in the marketplace. (Review by Joe Romano)
